Values & Convictions
1. Principles Before Profits
Business profitability means nothing if we are morally bankrupt. Driven by strong, deeply-held principles, we want to focus on serving the greater good, not just the bottom line.
2. The Limits Of “Measurement”
Not everything that can be measured should be. Not everything that is measured is important. Intangible assets—like our culture, our people, and our passion—are what truly matter to us.
3. Prioritising R&D
We believe in building technology capability and knowledge capital. At Rasa Royal, R&D takes precedence over sales and marketing, and that’s how we’ve expanded our product portfolio, year by year.
4. Committed To Privacy
Convictions play a crucial role in making business decisions, and protecting customers’ privacy is one of them. As a result, we don’t use third-party trackers, we don’t sell your data.
5. Redefining Capital
We view capital as the collective capability contained within an individual or a group working for a common cause. Not in terms of ringgit and cents.