Rasa Royal Soft Serve Consulting2023-07-02T03:12:06+08:00

Build To Create More Smile

Rasa Royal Premium Soft Serve

Build To Create More SmilesHappiness

Soft Serve Ice Cream is a yearly growing trend in the dessert category.

To create a successful viral ice cream takes years of experience, focus needs to put on high quality ingredients, interesting flavors & also to create an “instagramable” soft serve with innovative toppings and colourful presentation.

We realise that our success as a company depends upon the success of our customers, and we take that very seriously. Working with Specialised Equipment gives you more than just high quality, industry leading equipment; it gives you our sales and service teams with their commitment to our mission:

“To become the most trusted, most valued partner for our customers and suppliers in the ice cream industry.”

LOCATION
Location is half the battle when developing a business concept. With thousands of stores in our customer base, we know what to look for in a good location. We can educate you and help you scout the perfect spot.
CONTRACTORS
We know how important it is that any needed construction gets done in a timely manner. At Specialised, we will work with your contractors, plumbers, and electricians to answer any questions they may have on the layout and requirements for the equipment.
STORE LAYOUT DESIGN
Whether it is a new store or a change to your existing store – the look, flow, and function of the location is very important. At Specialised, we will take your ideas and our knowledge and create the best possible layout for your store. Not only can our computer scale drawings be used as specifications for your contractors, but many times they can be used to obtain permits and building approvals.
MENU CREATION
Your menu is not just a graphic with prices. It is a vital piece of advertising and communication with your customers. The products you sell should be well thought out with a plan. The sizes you carry and the semantics of what you call them is very significant. From prices, to products, to portions, we can help you design the best and most profitable menu for your store.
SUPPLIER
Throughout the years we have built strong relationships with all of the suppliers for every item you need in your operation. We provide all of our customers with a listing of suppliers with all pertinent contact information that you need to get your store ready for opening, and keep it running smoothly for your season.
TRAINING
At Specialised Equipment, we take training very seriously. Hands-on training for you, and your staff, is always included with our equipment sales. A fully trained staff is an efficient staff, and therefore more profitable for you. Well maintained equipment reduces product waste, repairs, and possible service visits, also increasing your bottom line and helping you to maximize your profits. Before, during, and after the sale: We are always just a phone call away!

Best For You

Reduced-sugar, reduced-fat and dairy- and lactose-free ice cream and frozen dessert’s market share are growing fast. As ice cream makers incorporate more natural ingredients in their recipe, and fewer additives and lesser sugar and fat, the consumer’s demand for comfort and indulgence are more important than ever. As a result, richer but smaller portions are on the rise.

We have the expertise to help you create products that meet the demand for ever-more indulgent ice cream while satisfy your dietary needs. Our food scientists are experts in maximizing nutrition content as well as reduce sugar content and find natural alternatives, all while maintain or even improve the taste and texture.

Best For You

Reduced-sugar, reduced-fat and dairy- and lactose-free ice cream and frozen dessert’s market share are growing fast. As ice cream makers incorporate more natural ingredients in their recipe, and fewer additives and lesser sugar and fat, the consumer’s demand for comfort and indulgence are more important than ever. As a result, richer but smaller portions are on the rise.

We have the expertise to help you create products that meet the demand for ever-more indulgent ice cream while satisfy your dietary needs. Our food scientists are experts in maximizing nutrition content as well as reduce sugar content and find natural alternatives, all while maintain or even improve the taste and texture.

Throughout the year of 2019 – 2023,
Rasa Royal has successfully designed & developed
the latest trendy ice cream for the retail market

YEAR

PRODUCTS

2019

Madu Sarang Ice Cream

2020

Gula Apong Ice Cream

2021

Pistachio Ice Cream

2022

Yogurt Ice Cream

In order to help more entrepreneurs learn about Premium Soft Serve Ice Cream, Rasa Royal has launched the new

“Soft Serve Ice Cream Consulting”

A service that can aid customers by offering the best and most suitable technology solutions along with help in recipes creation, product design concepts and consultancy for daily operations with S.O.P implementation.

“We need something really good to draw quality”

“We need something really good to draw quality”

Service SPECIFICATION

4 Pillar for Rasa Royal Soft Serve Consulting

Pillar 1OPERATIONS MANAGEMENT:

Soft Serve Ice Cream experts create or evaluate management strategies to maximize equipment operator’s efficiency.

Pillar 2

MACHINE SETTINGS:

Our technicians will adjust the machine’s technology for specific flavor goals, such as targeted taste, texture and overrun for the best soft serve experience, in order to reach your profitability goals.

Pillar 3MIX & RECIPE DEVELOPMENT:

We have a team of food technologists that can help you to refine your recipe or even create it from scratch! Nothing is impossible! How about Sambal Ice Cream?

Pillar 4ICE CREAM DESIGN & RESEARCH:

We have creative researchers & food designers to develop or refine your menu and soft-serve presentation for the desired market positioning.

Process Qualification

Rasa Royal FSSC22000

FSSC 22000 is a global and auditable food safety management system standard, which combines Good Practice Specification (GMP), HACCP and other management system requirements.

haccp copy

HACCP certification is an international standard defining the requirements for effective control of food safety. It is built around seven principles: Conduct Hazard Analysis of biological, chemical or physical food hazards.

jakim

Halal Certification is an official form that refers to the Halal standardization of products and/or services in accordance with the Malaysian Halal Certification Scheme issued by the competent authority. In Malaysia, the only Halal certification that can be recognized is the certification issued by JAKIM (Jabatan Kemajuan Islam Malaysia).

Rasa Royal GMP

Good Manufacturing Practice (GMP) is a system for ensuring that products are consistently produced and controlled according to quality standards. It is designed to minimize the risks involved in any pharmaceutical production that cannot be eliminated through testing the final product.

Process Qualification

All Our Ingredients Certified By

Rasa Royal FSSC22000
FSSC 22000 is a global and auditable food safety management system standard, which combines Good Practice Specification (GMP), HACCP and other management system requirements.
HACCP certification is an international standard defining the requirements for effective control of food safety. It is built around seven principles: Conduct Hazard Analysis of biological, chemical or physical food hazards.
haccp copy
jakim
Halal Certification is an official form that refers to the Halal standardization of products and/or services in accordance with the Malaysian Halal Certification Scheme issued by the competent authority. In Malaysia, the only Halal certification that can be recognized is the certification issued by JAKIM (Jabatan Kemajuan Islam Malaysia).
Good Manufacturing Practice (GMP) is a system for ensuring that products are consistently produced and controlled according to quality standards. It is designed to minimize the risks involved in any pharmaceutical production that cannot be eliminated through testing the final product.
Rasa Royal GMP

Read Ice Cream Insights on RR’s Digest

Read Ice Cream Insights on RR’s Digest

Partner with the experts at Rasa Royal
Create winning products with our consumer insights and innovative solutions

Partner with the experts at Rasa Royal

Create winning products with our consumer insights and innovative solutions

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