Build To Create More Smile
Rasa Royal Premium Soft Serve
Build To Create More SmilesHappiness
Soft Serve Ice Cream is a yearly growing trend in the dessert category.
To create a successful viral ice cream takes years of experience, focus needs to put on high quality ingredients, interesting flavors & also to create an “instagramable” soft serve with innovative toppings and colourful presentation.
Best For You
Reduced-sugar, reduced-fat and dairy- and lactose-free ice cream and frozen dessert’s market share are growing fast. As ice cream makers incorporate more natural ingredients in their recipe, and fewer additives and lesser sugar and fat, the consumer’s demand for comfort and indulgence are more important than ever. As a result, richer but smaller portions are on the rise.
We have the expertise to help you create products that meet the demand for ever-more indulgent ice cream while satisfy your dietary needs. Our food scientists are experts in maximizing nutrition content as well as reduce sugar content and find natural alternatives, all while maintain or even improve the taste and texture.
Best For You
Reduced-sugar, reduced-fat and dairy- and lactose-free ice cream and frozen dessert’s market share are growing fast. As ice cream makers incorporate more natural ingredients in their recipe, and fewer additives and lesser sugar and fat, the consumer’s demand for comfort and indulgence are more important than ever. As a result, richer but smaller portions are on the rise.
We have the expertise to help you create products that meet the demand for ever-more indulgent ice cream while satisfy your dietary needs. Our food scientists are experts in maximizing nutrition content as well as reduce sugar content and find natural alternatives, all while maintain or even improve the taste and texture.
Throughout the year of 2019 – 2023,
Rasa Royal has successfully designed & developed
the latest trendy ice cream for the retail market
YEAR | PRODUCTS |
---|---|
2019 | Madu Sarang Ice Cream |
2020 | Gula Apong Ice Cream |
2021 | Pistachio Ice Cream |
2022 | Yogurt Ice Cream |
In order to help more entrepreneurs learn about Premium Soft Serve Ice Cream, Rasa Royal has launched the new
“Soft Serve Ice Cream Consulting”
A service that can aid customers by offering the best and most suitable technology solutions along with help in recipes creation, product design concepts and consultancy for daily operations with S.O.P implementation.
Service SPECIFICATION
4 Pillar for Rasa Royal Soft Serve Consulting
Pillar 1 | OPERATIONS MANAGEMENT: Soft Serve Ice Cream experts create or evaluate management strategies to maximize equipment operator’s efficiency. |
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Pillar 2 | MACHINE SETTINGS: Our technicians will adjust the machine’s technology for specific flavor goals, such as targeted taste, texture and overrun for the best soft serve experience, in order to reach your profitability goals. |
Pillar 3 | MIX & RECIPE DEVELOPMENT: We have a team of food technologists that can help you to refine your recipe or even create it from scratch! Nothing is impossible! How about Sambal Ice Cream? |
Pillar 4 | ICE CREAM DESIGN & RESEARCH: We have creative researchers & food designers to develop or refine your menu and soft-serve presentation for the desired market positioning. |
Process Qualification

FSSC 22000 is a global and auditable food safety management system standard, which combines Good Practice Specification (GMP), HACCP and other management system requirements.

HACCP certification is an international standard defining the requirements for effective control of food safety. It is built around seven principles: Conduct Hazard Analysis of biological, chemical or physical food hazards.

Halal Certification is an official form that refers to the Halal standardization of products and/or services in accordance with the Malaysian Halal Certification Scheme issued by the competent authority. In Malaysia, the only Halal certification that can be recognized is the certification issued by JAKIM (Jabatan Kemajuan Islam Malaysia).

Good Manufacturing Practice (GMP) is a system for ensuring that products are consistently produced and controlled according to quality standards. It is designed to minimize the risks involved in any pharmaceutical production that cannot be eliminated through testing the final product.
Process Qualification
All Our Ingredients Certified By

FSSC 22000 is a global and auditable food safety management system standard, which combines Good Practice Specification (GMP), HACCP and other management system requirements.
HACCP certification is an international standard defining the requirements for effective control of food safety. It is built around seven principles: Conduct Hazard Analysis of biological, chemical or physical food hazards.


Halal Certification is an official form that refers to the Halal standardization of products and/or services in accordance with the Malaysian Halal Certification Scheme issued by the competent authority. In Malaysia, the only Halal certification that can be recognized is the certification issued by JAKIM (Jabatan Kemajuan Islam Malaysia).
Good Manufacturing Practice (GMP) is a system for ensuring that products are consistently produced and controlled according to quality standards. It is designed to minimize the risks involved in any pharmaceutical production that cannot be eliminated through testing the final product.

Read Ice Cream Insights on RR’s Digest
Read Ice Cream Insights on RR’s Digest